***While from '24, this is to show the tactical level of field work on consumer brands for figuring out what's really going on out there with companies. Chicago Checks 3/19/24 Key Takes: DECK, ONON, NKE, New Balance (private), WEYS, DBI – New Balance is pretty hot right now, taking share from NKE and being a strong alternative to ONON (reminds me of when Saucony had it’s heyday 20 years ago) – Hoka still outpacing ONON – Dress shoes mentioned as doing well, Florsheims specifi

***At the time of publishing, LIF has moved ~20%. 3/29/26 – LIF $38.70 Thesis: As Life360 (LIF)’s net userbase and MAU rates continue to grow, the market continues to misprice the company as a social media company app instead of for the app’s utility, highly engaged user, and land and expand strategy focused on families. Valuation is far too low for a company’s management that is still focused on growth over sales (30% y/y) that’s already generating profits and a company tha

If I were managing $5m this year I would be allocated across the following names and position sizing: ACCO -- 20% BDSX -- 15% with the goal to ramp to 20%. LWAY -- 15% LIF -- 5% SELF -- 10% SGHC -- 10% YETI -- Short 3% POWW -- 5% UPBD -- 5% CASH -- 12%

***At the time this was posted I have been long ACCO as low as sub $2.87 this year and have sent this research brief out and shares have returned nearly 16% since then. Thesis: Acco Brands (ACCO, $2.94) is currently left for dead due to boring office products (legacy business), yet is pivoting to growth into consumer electronic products and higher ASP at-home and enterprise office products. This isn’t a turnaround story as much as it is a segment mix-shift story. Mgmt has cl